GREEN SHIELD CANADA
be accessed whenever they want , from wherever they want . From a services perspective their needs have evolved rapidly as a result of the COVID-19 pandemic , and now they ' re increasingly focused on things like mental health , faster and easier access to physicians , and more cost-effective procurement of prescription drugs .
" The pandemic has shown everyone the great potential solutions like digital mental health , telemedicine and e-pharmacy have to improve the patient experience . The digital transformation we ' re contemplating will enhance our ability to not only deliver digital services like these , but also connect them where relevant , and help patients more effectively navigate care ."
There are also benefits to the workforce , as things like automation will add speed and efficiency to routine tasks . " This will enable GSC to better focus on helping people , which is the reason people choose to work here ," Salman says .
Looking ahead , GSC has several projects in line with its social mission . One is the Green Door Project , launched in 2020 with the University of Toronto to establish a new dental clinic providing free care to underserved populations , alongside conducting a five-year research programme . " This is actually the largest single donation to dental public health research in Canadian history ," Salman says .
" We ' ll also be launching a signature women ’ s mental health programme later in 2021 . Recognising the adverse impacts COVID-19 has had on female participation rates in the workforce , our aim is to provide necessary supports to reverse that trend , with a particular view to facilitating women ’ s movement into leadership roles , recognising both historic underrepresentation as well as the ways the pandemic has further exacerbated this . We think this is a very important programme that we ' ll expand over the next three to five years .
" From a business perspective , we ' ll remain focused on our multi-year business and digital transformations , with the goal of repositioning Green Shield as an integrated health services organisation . By doing this we believe we will help improve the health and wellbeing of Canadians right across the country ."