FinTech Magazine - November 2021 | Page 215

TEMENOS
Essentially , the Temenos Banking Cloud empower banks to digitally transform and massively scale faster than ever .
JP goes further . It ’ s not just about accelerating the delivery of value and the speed of access to comprehensive banking services . ‘ We also feel very strongly that we are making digital banking more human and more accessible for a wider range of customers .
‘ Temenos software can create even more opportunities for its clients to differentiate and fine tune their offering to potential and existing customers .’
So , what does Jean Paul Mergeai think the modern-day banking customer wants from his or her bank ?
‘ Customers are sophisticated ,’ he says . They are demanding more appropriate and more personalized services from their bank . They may not know the concept of customer-centricity , but this is , in essence , what customers want .
In theory - and in practice - the more information a bank can gather about its customers the better it can serve them .
‘ At the very core of customer-centricity there are large amounts of data that banks hold about their customers ; every transaction that they ever did , every investment they ever made , every type of merchant they did business with , and all the various types of vendor goods they have consumed .
‘ But processing all these points of data would be impossible without big data analytics and artificial intelligence gathering everything in the background .
‘ Customers want their banks to simplify their financial lives . They expect banks to understand their life circumstances so they can better help them .’
Four-fifths of banking executives - according to a recent Economist report - believe that the use of AI will be the differentiating factor between winning and losing . This can never be over-stressed says JP .
‘ AI gives the ability to banks to crunch more data faster naturally in real-time and learn more about customer behaviour . There is no real true personalization without it . And that ability to have that personal relationship with the customer is the future .’ fintechmagazine . com 215