What the pandemic revealled is that everyone ’ s financial needs are unique , and in order to support people when they need it most , we ’ ve got to understand what makes them tick at a more granular level : peoples ’ lifestyles , their spending preferences , their goals and aspirations , social causes they care about , cultural values , and so on . Open banking will level the playing field when it comes to financial data , but it isn ’ t going to help fill the gaps in customer knowledge that will enable us to communicate with people in relatable ways about their finances .

I guess you could say that one of our reasons for being is to help fill in those gaps . Today , Sensibill can help financial institutions break down data silos and produce a stronger , unified understanding of their customers . Paired with highly differentiated , alternative data , like SKU-level purchase information , that reveals more of customers ’ true needs , FIs can truly create a highly personalised digital banking experience .

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