GOTYME BANK CORPORATION
“ It ' s very different recruiting people for something you ' re building from scratch , compared to recruiting for something that is already running ”
ALBERT TINIO CO-CEO , CO-FOUNDER AND CHIEF COMMERCIAL OFFICER , GOTYME BANK CORPORATION
“ After they became comfortable with mobile phones , they started looking for things that are more practical , more every day and meaningful ,” says Tinio . “ And from there , they saw more financial services being offered . At the same time , banks and regulators in the Philippines now have a mandate to increase financial inclusion , so those two elements are driving the industry right now .”
When the new GoTyme Bank brand went live in October it immediately appealed to consumers with an awareness of , and appetite for , world-class banking products , according to Clarke . “ This will start with payments and savings , but there will be a move to investments and credit . The second phase that follows is actually more about serving all Filipinos , including those outside the cities .
“ The main reason people are going to join the first phase is for the customer service and experience , as this is quite different from what we call the ‘ traditional digital banks ’,” says Clarke . “ GoTyme Bank is a twist on digital banks , through a combination of a human and digital touch .”
Combining Gokongwei Group brand and reputation with Tyme ’ s trusted technology The Gokongwei Group represents one of the largest and most diversified collections of
34 November 2022