FinTech Magazine November 2023 | Page 101

CRYPTO
In addition , as the crypto wallet market grows , competition will intensify . This will hopefully lead to providers making crypto wallets more advanced , secure and userfriendly as they battle to win customers , which will lead to a market saturated by high-quality wallets – all helping to further instil consumer trust .
Daniel Fogg : Yes , unfortunately , there is still a lack of consumer trust , which can partially be attributed to misleading social media marketing campaigns that promote tokens that aren ’ t the premium assets we know store value , like Bitcoin or USDC , often resulting in scams .
These products have little to no tokenomics , and it almost becomes a game to those behind the scenes . I think educating consumers and introducing levels of regulation will definitely help matters , but responsible players in the crypto market also have to do everything in their power to protect customers as best they can in order to build trust .
It ’ s also important to recognise that building trust will take time , and it ’ s unlikely that we ’ ll see global adoption of a radical new technology before people become comfortable with it . fintechmagazine . com 101