NUVEI
“ Fraud prevention is the perfect storm for AI use cases . It ’ s immediate , and it has a lot of variables ”
NETANEL KABALA CHIEF DATA AND ANALYTICS OFFICER , NUVEI
Difference in AI scope for B2B versus B2C Kabala is clear that , as much as we like to discuss artificial intelligence ( AI ) as if it were a single technology , it is instead complex and varied . It delivers significant value for those who embrace it – but what the value entails is very different , depending on whether it is deployed in a business-to-business ( B2B ) or business-to-consumer ( B2C ) setting .
“ Generative AI for B2B companies mostly revolves around productivity and efficiency , while for B2C companies it could actually offer more personalised and tailored services directly to the customer ,” he says . “ Nuvei prides itself in our relationship management capabilities and the fact that merchants could just pick up the phone or send an email and get a human response at any given time . Automating these underlying processes could enhance the productivity of the people answering those calls , but it ’ s
84 November 2023