NUVEI
Netanel
Kabala , Nuvei ’ s Chief Data and Analytics Officer , on AI ’ s Value in the Payments Industry
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“ Here at Nuvei , and in the industry as a whole , we are investing in building safeguards for AI and making sure that everything is done in a reliable manner ”
NETANEL KABALA CHIEF DATA AND ANALYTICS OFFICER , NUVEI for all things digital – over 70 % of consumers still expect brands to deliver personalised interactions . Indeed , it ’ s a revenue driver as well as a vote-winner ; three-quarters of those surveyed by McKinsey claim to get frustrated when they encounter interactions that aren ’ t particularly personal , and companies that excel at personalisation can realise up to 40 % more revenue than the industry average .
Fraud prevention continues to dominate AI use-cases The most pre-eminent use-case for AI continues to be in fraud prevention , thanks to the technology ’ s ability to analyse large datasets quickly and identify patterns of behaviour . In the payment space in particular , fraud prevention represents the “ perfect storm ” for AI , Kabala explains .
86 November 2023