FinTech Magazine November 2023 | Page 91

“Payment companies should embrace AI and understand the value we can provide our merchants , and eventually their customers ”

NETANEL KABALA CHIEF DATA AND ANALYTICS OFFICER , NUVEI
tell the difference between automatically generated content and human content – not necessarily for payment companies , but in general . And I think that all the conversation around fake news will be heightened in the coming years .”
Do people need to understand AI to embrace it ? If operators can successfully navigate this delicate regulatory landscape , there is potentially an AI utopia that awaits them : a perfectly blended outcome where risks are minimised , opportunities are fully reaped , and we get a prosperous AI economy as a result . What would this look like ? Kabala has a few thoughts .
“ First of all , payment companies should embrace AI and understand the value it can provide to merchants , and eventually their customers ,” he says . “ Even if the value is not immediately apparent and not immediately revenue-generating , improving the internal processes and improving the efficiency will lead to
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