The goal
Before working with us , the bank carried out an initial campaign using traditional methods with over 291,000 customers . They obtained 8,905 sales , or a 3 % success rate , similar to what they had obtained in past campaigns .
The solution
With this solution in place , the bank was able to use prediction to match customers to products and then tailor their marketing actions accordingly . This approach proved to be incredibly successful , and is a prime example of taking action based on prediction .
When the client launched a new campaign using the connective power of A . I ., they returned 35,117 sales out of 156,000 customers , for a increased 23 % rate .
ROI + 736 %
+ 26,212 Direct sales
-43 % In cost
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