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The all-new SoFi Plus is here!

SoFi

Founded: 2011 Headquarters: San Francisco, US CEO: Anthony Noto

SoFi has grown from its 2011 beginnings in student loan refinancing to become a comprehensive digital banking powerhouse. After acquiring its bank charter in 2022, this San Francisco-based neobank offers a full range of services while maintaining its core strength in lending. With more than six million members, SoFi stands out through its integrated investing platform and unique member benefits like career coaching. Its competitive annual percentage yield rates and zero-fee structure have helped attract a predominantly millennial user base looking for consolidated financial services. fintechmagazine. com 49