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Founded: 2013 Headquarters: São Paulo, Brazil CEO: David Vélez

Nubank has emerged as the world’ s largest digital bank since launching in Brazil in 2013, serving more than 90 million customers across Latin America. Starting with a no-fee credit card, this São Paulobased fintech powerhouse has expanded into comprehensive banking services, insurance and investments. Led by CEO David Vélez, Nubank ' s rapid growth comes from its ability to serve Brazil ' s traditionally underbanked population through innovative credit scoring and a zero-bureaucracy approach. Its successful New York Stock Exchange listing in 2021 marked a milestone for Latin American fintech. Its purple-branded services have become synonymous with financial inclusion across Brazil, Mexico and Colombia. fintechmagazine. com 57