FinTech Magazine October 2020 | Page 161

Dynatrace : unlocking the science of operational performance

Dave Anderson , Brand and Digital Evangelist , describes how Dynatrace can optimise company performance in an increasingly complex IT landscape

Dave Anderson @ Dynatrace
A specialist in accelerating digital transformation , Dynatrace is a software solutions provider founded in 2005 and headquartered in Massachusetts . “ As cloud environments become more complex , the underlying software needs to work flawlessly ,” says Dave Anderson , Brand and Digital Evangelist . “ Dynatrace provides intelligence into the performance of a company ’ s operations and critically applies a layer of AI to enable DevOps teams to work more efficiently .” The company facilitates this by enabling the fast comprehension of where performance issues in an environment are , either automatically or through direct investigation .
Recognising that digital transformation is no longer a choice but rather an inescapable and exponentially growing process , Anderson considers Dynatrace as essential providing its clients with “ intelligence and confidence to ensure that these complex applications are working the way that they should .” One of its partners in particular , insurance company Vitality , understands the value of Dynatrace ’ s technology and is taking it in exciting new directions . “ Vitality is a great client because it ’ s using our platform not just to understand their singular applications , but rather their entire digital experience .” After all , while insurance companies might be comparable in terms of products , it is by offering a superior customer experience that they
can truly differentiate and this is what Dynatrace helps them to achieve .
Stating that Vitality ’ s emphasis on insurance fused with incentive-based health and wellness resonates strongly with him personally , Anderson compliments the company for “ really understanding how the performance of every system , API connection and call ” factors into its success . It is by working closely with clients like Vitality that Dynatrace is able to determine how best to improve its own services , “ Our culture is predicated on not settling for the status quo and continuing to innovate ,” Anderson continues . “ Dynatrace thrives on exactly the same transformation that our customers are undergoing .”
With a platform based on AI ( artificial intelligence ), one of the fastest growing enterprise technologies in the market , both in terms of adoption and development , Dynatrace ’ s proven services are likely to evolve concurrently , “ You ’ re not going to see an end to the improvement of AI and automation .” However , Anderson also acknowledges that an important portion of any digital transformation is actually strongly rooted in culture . “ It ’ s not about tools or platforms ,” he emphasises . “[ Vitality ] has a fantastic culture and that will allow them to continue to innovate . I ’ m really excited about what they ’ re going to do next .”