EXECUTIVE PROFILE :

Company : Vitality

Dave has worked within healthcare insurance for the last 24 years , where he has held a number of executive management positions with CIGNA Healthcare , PruHealth and now Vitality . Dave was a member of the executive management team which launched PruHealth in 2004 . Over the last 14 years , Dave has played a key role in shaping the strategy from a start-up business to becoming established under the Vitality brand as the 4th largest player in the market with 10 % market share .

Dave began his career as a pricing underwriter before moving into sales and distribution and was the Sales Director at CIGNA healthcare where he helped to grow the client portfolio to in excess of £ 100M API and broaden the distribution strategy into new channels and markets such as sickness absence management and dental insurance .

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Dave joined PruHealth to help launch the business and establish the distribution strategy and operations . After driving rapid new business growth , he assumed overall responsibility for distribution at Vitality following the acquisition of Standard Life Healthcare . More recently , Dave has assumed executive responsibility for digital acquisition and customer retention and is now Vitality ’ s Chief Digital Officer with responsibility for digital strategy and product management as well as the wider change portfolio . fintechmagazine . com