An insight to Truevo ’ s challenges they have confronted
An insight to Truevo ’ s challenges they have confronted
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211 to ensure that there is not too much saturation on an existing brand name . The word ‘ swish ’ is not only a verb but is also used by a lot of other organisations within the market . As a result , the company worked on creating a new , bold brand name which would make a statement . We wanted a brand which would continuously adapt , and ride the evolution that is always taking place within the industry . We strove for something that symbolized and asserted our vision and value .”
Part of the company ’ s efforts to help entrepreneurial businesses grow is to drive digitalisation and innovation within its operations . With this in mind , Grech details that “ being a fintech company , I believe we have a natural advantage because the technology came before finance , not the other way around . Frequently , within this industry , fintech companies that were primarily financial but in time adopted the technical element , do not have the technical people required . At Truevo Payments our founder and CEO has a technical background . I , myself am a software
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