Paul Johnson , PIB Group CIO and COO , explains how professionalisation , data and automation has allowed the company to drive a significant expansion campaign

I t ’ s a rare accomplishment when a new company is able to make a bold impression on the market within its first few years , yet this is exactly what PIB Group (‘ PIB ’) has done . Founded in 2015 , the organisation ’ s strategy has been marked by a dynamic and fresh approach to insurance which has already seen it summit the UK market and become a genuine leader . Combining the latest data insights with years of industry experience , it is able to offer customers a superlative and comprehensive service . Receiving financial backing from multinational equity corporation The Carlyle Group , PIB ’ s campaign for growth , both through acquisition and organically , has so far seen 30 businesses brought under its umbrella from nearly every corner of the UK since 2016 .