FinTech Magazine October 2020 | Page 263

As more businesses around the world turn to cloud-based software solutions , companies like ELMO are well-placed to tap into new and exciting opportunities for growth . Their secret to success lies with AWS cloud , which provides a solid foundation to cope with unpredictable spikes in traffic ; as well as the ability to innovate fast and expand into new markets with confidence .
Why software vendors choose AWS cloud
To deliver innovative , next-generation software , you need the scale , power and agility that AWS cloud delivers .
That ’ s why AWS is one of the world ’ s most comprehensive and broadly adopted cloud platforms – and has been for over 13 years . AWS services are trusted by more than a million active customers and tens of thousands of AWS Partner Network ( APN ) Partners around the world to power infrastructure , boost agility and reduce costs .
With AWS cloud , you have the ability to lower costs while increasing performance . You can right-size your servers , tap into lower-cost storage tiers , optimise licensing costs and leverage AWS ’ s unique pricing models . Plus , with AWS server elasticity , you only pay for what you use , and can scale up and down as needed .
Achieve agility and significant performance gains
Quickly spin up AWS resources as you need them , deploying hundreds or even thousands of servers in minutes . This means you can very quickly develop and roll out new applications to market , and you can experiment and innovate faster .
AWS cloud supports global growth ambitions by giving you access to a global network of data centres . For software companies eyeing global reach , it means that the data residency dilemma is solved without issue – you can easily deliver on global customers ’ local regulatory requirements by leveraging AWS ’ s global footprint .
The infinite scalability of AWS cloud is also proving crucial in the quest to respond to continually evolving workloads , enabling companies like ELMO to easily cope with growth at scale .

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