COMMERCIAL BANK OF DUBAI
What gives CBD the competitive edge ? Commenting on what gives CBD its competitive edge , Kimmel praised the leadership of CEO Bernd van Linder who he says sets a clear vision for the bank which is shared and aligned across all operations .
“ I think something that sets us apart , and is definitely a strong trait , is the degree of alignment in the leadership team as we have a CEO who sets a very clear vision which is shared across the bank . Driving that joint vision is something that works quite well here and is clearly driven by our CEO .
“ That vision is then translated into our core values , CODE . CODE stands for Collaboration , Ownership , Delivery and Excellence , and we aim for the whole organisation to live these values in all aspects of their day-to-day work .
“ I think a third aspect to that is taking an end-to-end view across the bank . So what I see a lot in organisations is that different leaders are driving their own agenda within their own silos . For example business trying to optimise products , services , operations or IT optimising the technology side of things . That goes to a certain extent , but then you lose the extra potential and I think the way we drive end-to-end unleashes a whole bunch of additional benefits and capabilities . This starts with the initiation with customers and runs through the entire journey across the bank that provides a whole new level or different capabilities in terms of service , quality , efficiency and turnaround times . Our core value of collaboration is one that is instrumental in being successful in this space .
“ Finally , we focus relentlessly on Delivery and Excellence . Every bank in the world right now is trying to drive digital transformation but oftentimes it fizzles out and it doesn ' t yield the expected results . At CBD we are focused on that journey and are working to
DID YOU KNOW ...
COMMERCIAL BANK OF DUBAI HAS BEEN AWARDED THE FOLLOWING AWARDS
• “ Best Online Cash Management Award ” by Global Finance , World ’ s Best Digital Bank Awards
• “ Most Innovative Digital Bank Award ” - International Finance Awards
• “ Best Digital Bank ” - Banker Middle East Awards
• “ Best Cash Management ” - Banker Middle East Awards
• “ Banking CEO of the Year ” awarded to Dr Bernd van Linder , CEO of Commercial Bank of Dubai - CEO Middle East Awards - who Kimmel cites as his most inspirational leader
make sure the benefits are being delivered - it ' s a relentless follow-up of fine-tuning to ensure we get the benefits of these projects all the way through to the end .”
He pointed out Corporate Social Responsibility ( CSR ) is embedded in CBD which strives to be an industry leader by adopting progressive environmental standards and practices that demonstrate their commitment to CSR . “ We diligently evaluate the way we build and manage our properties , looking for innovative ways to reduce our carbon footprint .”
ATB key partner for eDirham Kimmel said : “ When it comes to prioritising technology , we prioritise and invest based on customer needs . Sometimes it may not even