FinTech Magazine - October 2021 | Page 71

FINSERV

Introducing

YuLife – Life insurance that inspires life
The end result is a win-win for vendors and customers alike . Customers suddenly gain ongoing value from an industry they might previously have considered excessively complex , bureaucratic or inaccessible . Meanwhile , fintech providers reap the rewards from increased user engagement .
Q . Which demographics has gamification proven most popular with and why ? Are older customers also embracing it ? Gaming is accessible for everyone ! It ’ s simply the level of depth we create at the outset ; if we assume everyone has grown up playing World of Warcraft and League of Legends , we will find ourselves struggling to get the older generations participating in games .
Not everyone is a game buff , but that doesn ’ t mean that they can ’ t benefit from gamification . One of the things we ’ ve learned as a company whose goal is to improve our