FINSERV products accessible and engaging across all demographics .
Q . What will the future look like in terms of gamification and fintech ? Gamification in fintech will become the norm . Functional financial experiences with optimised design and customer journeys aren ’ t enough to be considered transformational in fintech . Companies will have to go above and beyond and set a new standard for innovation in the industry . Businesses have to constantly prove that they are effectively challenging the perception of the financial industry as elitist , complex , or dishonest ; instead , they now have to build an emotional connection to their customers , and gamification can be a key tool in helping them do so . In sum , the person who understands why Fortnite , Minecraft , World of Warcraft , Candy Crush and Farmville changed the tech world will win the fintech race .