BACKBASE
Backbase provides a class-leading omnichannel experience , not only for customers through web and mobile but also for employees by giving them access to digital experiences with the same user experience the customers enjoy . “ We ' re helping banks to create a future-fit architecture , that is cloudfirst , and powered by APIs . By unburdening our clients across the Middle East and Africa , and enabling them to adopt engagement journeys that have been proven on a global level – over more than 150 implementations in the USA , Europe , LATAM and Asia – we accelerate their digital transformations . The learning goes both ways , however . We also leverage the innovations built on our platform by our African clients and feed it back into our 750 people strong Research and Development team , giving the rest of the world the opportunity to learn from this incredible continent .”
“ Banks started to realise that they either needed to radically digitally transform and go beyond banking , or partner with telcos or risk their connection to their customers being eroded ”
HEIDI CUSTERS DIGITAL TRANSFORMATION DIRECTOR , BACKBASE
The other way Backbase is accelerating digital transformation in Africa is through its partnership network . Custers explains ; “ We partner with some of the leading Fintechs , advisory firms and development shops across the globe . The Backbase marketplace consists of both accelerators and connectors to Backbase so that a bank can essentially create an end-to-end banking ecosystem almost out of the box in a six month period , or less . The necessary integrations and configuration on the platform can be easily delivered by Backbase , our delivery partners or the bank themselves in our flexible delivery approach .”
Custers is clear on Backbase ’ s vision for Africa . “ The bottom line is , we want to work with the banks , the FinTechs and other partners across the region that share our passion to build banks that people love . There ’ s a very old African proverb ; ‘ If you want to go fast , go alone , but if you want to go far go together ’. In this fast-paced , ever-changing digital world , I believe you can go far , and you can go fast if you go together .”
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