MASRIA DIGITAL PAYMENTS
That focus saw MDP broaden its horizons , expanding from just servicing the domestic market to 40 countries today . MDP also became the largest producer of bank cards in Africa . Like all successful companies , MDP did not simply enjoy its market position , but instead looked for new opportunities , and the Next Big Thing .
“ We saw a gap in the payment process market in 2017 , so we started looking at the idea of doing our own data processing . And that is when MDP was spun off as a separate company dedicated to premium processing – basically allowing banks to issue cards to customers to manage and transact online .”
The next milestone in the MDP story came in 2020 , when Nafie realised the potential for fintechs . Even then , he thought that traditional brick-and-mortar banks would be the bedrock of their business , but quickly saw the potential that this new breed of fintech innovators possessed .
“ Suddenly , we found a completely new set of companies that really needed our services ,” says Nafie . “ Before then , our primary business , even on the cards , was for banks . We never projected that small start ups or fintechs would have a growing demand for our digital payments solutions & expertise .”
In the MENA region , MDP is the go-to digital payments partner for the majority of fintechs . Known
AHMED NAFIE
TITLE : CEO INDUSTRY : FINANCE TECHNOLOGY LOCATION : EGYPT
Ahmed Nafie , Chief Executive
Officer of Masria Digital Payments , has been instrumental in the growth and development of MDP over the years . Having joined the company in its previous form “ Masria Card ” Nafie took the company from a market base of 4 countries to reach over 37 counties as their Business Development Manager servicing over 127 businesses . With his big picture vision , the company today is one of the largest EMV card suppliers in Egypt and Africa having streamlined processes and applied his astute business acumen in forecasting trends and market need .
In 2019 , Ahmed led the transformation of Masria Card to Masria Digital Payments – MDP and brought on the organisation ’ s digital transformation agenda shaping it into Egypt ’ s leading payments processor . Nafie graduated from the American University in Cairo in 2009 with a BSc in Mechanical Engineering and has over the years shared his knowledge through speaking opportunities , trainings , and other networking environments .