FIVE MINUTES WITH ...
Q . NAME ONE PIECE OF TECHNOLOGY YOU COULDN ’ T LIVE WITHOUT AND TELL US WHY
» I love the park-assist functionality in my car . The camera and sensors that have spatial awareness sounds like a simple technology because we use it everyday , but , very soon , that same tech will advance , so our cars will be able to park themselves !
Q . AION BANK IS MOVING FROM STRENGTH TO STRENGTH – DID YOU EVER THINK YOUR PLANS WOULD TAKE YOU TO THIS POINT WHEN YOU FIRST STARTED OUT ?
» Anyone who has worked at a start-up knows that where you start is almost never where you finish . When I joined Aion , we were just about to launch our marketing efforts for our retail banking business . The big challenge was building a new brand in the middle of a pandemic and lockdown . Across the past two years , our business has grown and evolved , but the core of what we want to achieve has not changed - we want to democratise better banking for people , making it more accessible and fully digital .
Q . IS THERE A PERSONAL ACHIEVEMENT FROM THE PAST 12 MONTHS OF WHICH YOU ARE PARTICULARLY PROUD ?
» I am proud of the tenacity and flexibility of my team . We went through a few shifts and pivots over the past two years – everything from strategy to tactics , to prospects , to marketing , to sales . This can be distracting , but my team kept pace and continues to deliver .
Q . DESCRIBE YOURSELF IN THREE WORDS
» Perfectionist and control freak with a never-give-up attitude
Q . WHAT INSPIRES YOU IN FINTECH TODAY ?
» Fintech is constantly changing and disrupting business models . The exciting thing about the next generation of fintech is that Banking-as-a-Service is fuelling further innovation . With BaaS providing the underlying tech , licence , compliance and regulatory needs , fintechs can focus on what they do best – making people ’ s lives easier with completely new front-end solutions .
Q . WHAT ' S NEXT FOR KIM VAN ESBROECK ?
» We plan to further invest in our BaaS strategy . What sets us apart in BaaS is our
22 October 2022