Persado : Motivating customer engagement through AI
Persado ’ s Motivation AI platform enables personalised communications at scale , delivering incremental value to global brands
It ’ s one thing to know about your customers , quite another to utilise customer data to motivate and inspire them . Persado ’ s Motivation AI platform leverages a vast language knowledge base , advanced AI and machine learning ( ML ), and a decisioning engine , to deliver the precise message that motivates customers to engage and act . The result has been an impressive revenue lift and hundreds of millions of dollars in incremental value for some of the biggest companies in finance , retail , telecommunications , and other fields . Brands like JPMorgan Chase , Michaels , Gap , M & S , Dropbox , LendingClub , and Verizon rely on Persadoto generate hyperpersonalised communications .
Alex Olesen , head of Persado ’ s vertical strategy practice , says : “ We underwrite every client partnership to project how much incremental revenue Persado can drive for our clients . We also build real-time performance reporting so our clients can see the actual uplift we are driving throughout the duration of the partnership .”
Persado is the only Motivation AI platform that enables personalised communications at scale . Digital communications present the largest opportunity to attract and build customer lifetime value . However , digital overload causes conversion rates to degrade quickly .
“ It is typically not that an organisation ’ s offer or value proposition is unappealing , but that the brand needs to go the next step to motivate engagement and action ,” Olesen says . “ With the
Motivation AI platform , the top 30 Persado customers alone have recognised over US $ 1.5bn in incremental revenue .”
Marketers are tasked with driving growth and opening up channels of revenue . Few realise that inspiring and motivating customers to act contributes the majority of the conversion attribution . For example , Persado is working with LendingClub ’ s marketing department to help manage campaigns across all channels and banking products and develop optimised messaging across emails and marketing campaigns .
In 2021 , LendingClub drove growth through marketing campaign enhancements enabled by Persado ’ s Motivation AI platform .