LENDINGCLUB
“ The amount of innovation happening everywhere , including in financial services , means that being effective requires constant examination of the landscape to see where innovation is happening – and how you can harness it . Persado helps us unlock that with personalised language and content that ' s driving incremental activity , which is good for the company and – given the nature of our products – also good for the customer ,” says Sanborn , who embraces the notion thata digital ecosystem serves the needs of an evolving environment .
“ No one company can possibly do everything . There ' s so much happening in optical character recognition of documents ,
Part of excellence is being able to have a finger on the pulse of where innovation is happening – and creating a culture , a structure , that can identify partners and implement with them to drive the business
SCOTT SANBORN CEO ,
LENDINGCLUB
fraud prevention and data aggregation using differentiated sources . Part of excellence is being able to have a finger on the pulse of where innovation is happening while also creating a culture , a structure , that can identify partners and implement with them to drive the business .”
Essentially , Persado offers a powerful platform that helps LendingClub pinpoint what is motivating customers so they can find the right product and put out the right message that is tailored to the right audience . “ Persado enables us to be predictive in what we ’ re doing , to drive the right outcome ,” he says .
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