FinTech Magazine October 2023 | Page 101

NFTs will be a huge component of crypto growth One form of crypto asset that will continue to grow in popularity is NFTs , which have been used up to this point as the basis for digital artwork , but which have potential use-cases and applications in many practical applications from sport to entertainment .
NFTs allow companies not traditionally involved with crypto to offer collectible , tradable merchandise that increases customer loyalty and brand engagement – meaning they could become one of the most visible forms of digital assets .
“ I believe very strongly that by 2050 the concept of ‘ owning your digital content ’ will be standard ,” assets Alun Evans , Co-Founder & CEO of Freeverse ,
CRYPTO TODAY : WORLD ’ S TOP MARKETS
The latest Global Crypto Adoption Index from Chainalysis shows the state of the crypto market today – and particularly the countries with the greatest level of adoption currently , meaning they take the strongest foundations into the future .
Chainalysis ranked almost 150 countries with sufficient data against five separate metrics to produce an overall ranking of crypto adoption in those nations , and although the tabletopping country has a high smartphone penetration rate and tech-savvy population , it might still come as a surprise as to who it is !
TOP COUNTRIES BY CRYPTO ADOPTION
1 . Vietnam 2 . Philippines 3 . Ukraine 4 . India 5 . US 6 . Pakistan 7 . Brazil 8 . Thailand 9 . Russia 10 . China Source : Chainalysis fintechmagazine . com 101