APITURE
Chris
Cox and Daniel Haisley , Apiture : Innovating US Financial Institution Engagement .
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COO Chris Cox explains that the US banking market is very large and competitive , with up to 9,000 banks and credit unions all competing for the same customers , the same deposits , and the same loans .
“ Research clearly shows that for all businesses , including financial institutions , digital engagement is paramount ,” says Cox .
“ Consumers are willing to change financial institutions for a better digital experience . That means innovation is necessary to allow our clients to compete in the market by creating new and better user experiences and digital engagement . It ’ s our job to bring that technology to financial institutions in the US in a meaningful way .”
One of the main challenges any fintech faces – especially in a vast market like the US – is having a point of difference , a unique selling proposition . Digital banking is an increasingly crowded industry , and standing out from the competition is essential to survive and thrive . So what makes Apiture different from the rest ?
“ One of our key advantages is our ability to help our clients innovate quickly by integrating our solutions with best-ofbreed fintechs ,” says Daniel Haisley , EVP of Innovation .
“ We can bring those fintechs to the table , while we also continue to enhance our solutions through in-house development based on what we are hearing directly from the market and from our clients .”
The way that community and regional financial institutions serve their customers has evolved dramatically in the last decade . For more than 100 years , relationships were driven through face-to-face interactions ,
64 October 2023