APITURE
The use of artificial intelligence is not new in the financial sector , but Haisley believes there is huge potential to be unlocked .
“ There ’ s a tremendous amount of data that banks and credit unions have available today , to do things like provide and manage budgets for their customers or members ,” says Haisley .
However , historically banks have used that data to look back at customer history rather than use the data to predict what will happen in the future .
“ In so doing , you empower your customers and your members to learn the easy way versus learning the hard way ,” says Haisley . “ And that ’ s where artificial intelligence and machine learning really unlock an inflection point for digital banking .” Right now , the Innovation Team is laser focused on helping banks and credit unions to better utilise the data that they already have while also using APIs to empower those financial institutions to create unique experiences .
68 October 2023