FinTech Magazine October 2023 | Page 71

APITURE
The company prides itself on having a team with hundreds of years of collective experience working at leading US banks and credit unions .
Despite its tender years , Apiture provides the operational efficiency of a mature company , coupled with the agility of a startup – something vital in the fast-moving world of fintech .
Company culture is also essential for success . “ We built this company specifically so that we could be a great partner to financial institutions in the US market ,” explains Cox . “ We created a team , processes and tools all geared specifically toward being real partners to our clients . This is a relationship business that we ’ re in . And we take that very seriously .
“ We ’ ve also focused a lot on our company culture . When we built the company , the idea was if we create a great place to work where people get excited to come to work every day , that directly translates into happy and satisfied clients .
“ Our job is to create a seamless digital experience that allows financial institutions to engage with their customers . We do that by building a great solution . We do that by integrating partners and solutions . And we do that well .”
That is clearly the case , with more financial institutions choosing to leverage Apiture ’ s tech solutions and deliver the feature-rich online and mobile banking experience that today ’ s consumers and businesses expect in an increasingly digital-first world .
fintechmagazine . com 71