OPENTEXT & TCS
Lars Rossen SVP & Chief Architect , OpenText
streams and customer journeys ,” he notes . “ For example , infusing AI capabilities will result in hyper-personalised campaigns , non-intrusive KYC , advanced needs analysis , fraud management and antimoney laundering , significantly enriching customer experience and engagement .”
As Lars Rossen , SVP and Chief Architect at OpenText explains , the potential impact of AI – particularly Gen AI – extends far beyond these use cases .
With his role overseeing the ecosystem architecture and platform architecture of OpenText ’ s entire portfolio , Lars describes how AI can be integrated into existing information management systems .
“ Large language models have the potential to significantly transform BFSI business processes . In the insurance industry , for example , the ability to efficiently collate information and generate insights will help everyone
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