FinTech Magazine October 2024 | Page 139

FINANCIAL SERVICES
It ’ s clear that ESG is dynamic in nature , and one of the key areas where fintech is making a substantial impact is in green finance . Many fintech firms now offer products designed to support the transition to a low-carbon economy .
These include loans tailored for carbon reduction and renewable energy projects , as well as personal savings accounts that direct interest towards environmental initiatives .
As the importance of ESG has become all the more apparent , ethical investment – also known as socially responsible investing – has seen a remarkable uptick . Morningstar Global Sustainable Fund
Flows reports as of March 2024 that there is approximately US $ 3tn invested in the ESG market across 7,643 funds , underscoring the growing appetite for investments that align with ethical and sustainable principles .
Mary Beighton , Director of People and Culture at Zuto , emphasises the importance of ESG to stakeholders : “ Customers , your team , partners , suppliers and investors now review companies ’ values through a magnifying glass before deciding to do business with them .
“ Ensuring the commitment to local community , employee wellbeing and the environment is quantifiable and engrained into business operations is a challenge .
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