PAYMENTS
What role do payment APIs play in the convergence of online and offline commerce experiences?
Eddie Harrison, Chief Growth Officer and Co-founder, Navro Payment APIs are the key to uniting online and offline shopping. They create a seamless flow of data and funds between physical shops and digital platforms. For example, a customer can buy a product online and easily return it in a physical store, with the refund processed through the same system that handled the original purchase.
This kind of integration allows businesses to build a single, unified customer profile. With that, they can offer loyalty programmes, promotions and personalised recommendations that work across all channels, creating a consistent experience for customers whether they’ re at home on their couch or at a brick-andmortar checkout counter.
Ian Campbell, Director of Solutions, Equals Money x Railsr For B2B payments, our APIs allow businesses to offer physical prepaid cards for in-person spending, which can be integrated, managed and monitored via our APIs.
We also offer integration with accounting software like Xero, exporting transaction data automatically to simplify financial management, keep track of your payments and receive real-time notifications through our online portal.
For consumer-facing businesses, multi-party flows( between buyer, platform and supplier) through APIs are blurring the line between the marketplace and financial intermediaries. fintechmagazine. com 107