STEPHEN JONES
VYSTAR CREDIT UNION
STEPHEN JONES
TITLE: SVP DIGITAL DEVELOPMENT AND EXPERIENCE
INDUSTRY: FINANCIAL SERVICES LOCATION: FLORIDA, USA
A multi-discipline technology leader with global experience in banking and credit union services, Stephen is a voracious advocate of using digital strategies to drive meaningful Member and employee experiences. Stephen and his organization partner across the credit union to deliver value through engaging, forward-thinking technology products. Stephen believes that Digital must be at the core of every financial institution’ s identity in order to successfully meet the needs of Members and colleagues.
“ We want to do good for our members, good in the communities we serve and good in everything we do”
Stephen Jones, SVP Digital Development and Experience, VyStar Credit Union and communities. This difference shapes every technology decision, keeping innovation aligned with purpose.
“ Our purpose is to do good,” Stephen says.“ It’ s a simple concept: we want to do good for our members, good in the communities we serve and good in every digital solution we deliver.”
Rise of mobile-first banking drives personalised experiences Today, members expect more than balance checks and cleared pay check confirmations. They expect real insights and proactive guidance. For credit unions, matching those expectations is no longer optional.
VyStar is meeting this challenge head-on. Its mobile and online platforms are being redesigned to deliver personalised experiences. The old model – check your balance, see if your paycheck cleared – no longer cuts it. Members today want insights about spending patterns and suggestions for better financial products.
“ We’ re going from a trend where banking and credit union mobile apps were more about what members would expect,” Stephen says.“ Could they look at their balances? Could they see if their pay check had cleared?
“ Now, we’ re looking at how to get insights from that data so that members can understand their own financial habits, get smart suggestions and feel confident that their credit union is looking out for them.”
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