VYSTAR CREDIT UNION
CREDIT: XXX but VyStar is eliminating that friction to create a unified digital journey.
Today’ s members have grown up with technology at their fingertips. They expect their credit union to deliver the same smooth experience they get from leading consumer platforms.
“ Many of our members have had digital as a part of their lives from their earliest memory,” Stephen says.“ That expectation shapes everything we do. We’ re building experiences that feel natural, intuitive and ready for the way people live and bank today.”
Stephen avoids calling this digital transformation. That term suggests a beginning and end, he argues, when technology has become fundamental to everything VyStar does.
“ The reason I don’ t use that term is because it indicates a starting and a stopping point,” he says.“ We’ ve passed the precipice where digital now has to be inherent to everything that you do.”
VyStar still operates physical branches and continues a strong community presence. But even these activities now involve digital elements, from branch staff using tablets to assist members to community partnerships teaching coding skills as they prepare the mentor the next generation of leaders. fintechmagazine. com 119