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Klarna UK: what you need to know

KLARNA

Founded: 2005 Headquarters: Stockholm, Sweden CEO: Sebastian Siemiatkowski

Klarna operates a buy-now-paylater service that allows customers to receive products before completing payment. The Swedish company offers payment plans, including its‘ Pay in 4’ option, through online retailers. Klarna reports 150 million users and integration with hundreds of thousands of stores. The platform has expanded from payment processing to include price comparisons and product recommendations. Klarna entered the market before competitors in the BNPL sector and has experienced valuation changes as the BNPL market faces regulatory examination and shifts in consumer patterns. Sebastian

Siemiatkowski, CEO, Klarna

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