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Manifesto Nubank

NUBANK

Founded: 2013 Headquarters: São Paulo, Brazil CEO: David Vélez

After a frustrating encounter with Brazilian banking bureaucracy, David Vélez launched Nubank as Latin America’ s first major digital bank. The company’ s mobile-first platform and AI-driven credit assessment allowed it to reach previously underbanked populations while remaining profitable. Nubank’ s transparent, fee-free approach – paired with its distinctive purple branding – has resonated across Brazil, Mexico and Colombia, attracting 90 million customers in markets long dominated by traditional oligopolies. With US $ 8bn in annual revenue, Nubank has proven that customer-focused banking can scale successfully.

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