JASON RUDMAN
JASON RUDMAN
TITLE: EVP AND CHIEF MEMBER AND DIGITAL EXPERIENCE OFFICER
COMPANY: BECU INDUSTRY: FINANCIAL SERVICES LOCATION: CALIFORNIA, US
Jason is a seasoned finance executive with 20 years of leadership experience in building, scaling and transforming member-centric credit institutions, currently leading teams that support a US $ 30bn balance sheet.
By combining digital, human and voice marketing, the team is able to successfully serve members in their financial service journey with a bestin-class omnichannel experience, support independence with self-service capabilities and of course retain its origins in human connection.
Q. HOW IMPORTANT IS IT TO CENTRE ON PEOPLE AS A MEMBER-OWNED COOPERATIVE?
» Centering our business on people is not an initiative we add after the fact; it is the foundation of the cooperative model.
That people-first purpose shapes our mission and vision, guiding us to improve the financial well-being of members and the communities we serve.
Our members are owners of BECU – that’ s the core bedrock of the cooperative mode. This means our decisions are grounded in what creates long-term value, rather than what produces a short-term return for shareholders.
We compete on behalf of the members we serve in an increasingly digital world with larger institutions who have massive scale, national reach and increasing
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