Fintech Magazine October 2026 | Page 81

SIMON FORBES
PAYMENTS

“AI increasingly helps people decide what to buy – tomorrow it will help do the purchasing for them, too”

Simon Forbes President for UK and Ireland Mastercard

SIMON FORBES

TITLE: PRESIDENT FOR UK AND IRELAND
COMPANY: MASTERCARD
INDUSTRY: FINANCIAL SERVICES AND TECHNOLOGY
LOCATION: LONDON, UK
Simon leads Mastercard’ s regional strategy, growth and payment innovation. He joined Mastercard in 2014 following six years at American Express and is a passionate champion of digital inclusion. Simon now serves as President for the UK and Ireland. and asking an agent to do the same job a second, third or fourth time, this is a strong sign that the first experience worked and that trust is building. We expect lots of people to try out agentic commerce out of curiosity, but it’ s repeat purchases that will show that it is becoming a convenient and trusted way to shop.”
Trust, identity and the regulatory horizon Theodora argues that financial entities and businesses must build this trust by establishing transparent structures around identity, approval, permission and legal accountability.
She forecasts that a minimum of three G20 regulatory bodies will release official guidelines for the registration and oversight of AI agents by the end of the decade, with transaction intent matching the value of the actual transaction. This shift comes as customer permission for an agent to buy on their behalf becomes verifiable before the order is completed. As well as this, Patrick expects the UK to be among the first nations globally to adopt agentic commerce, alongside countries including China, the US and South Korea.
Agnes says regulatory clarity on consumer protection will be a key accelerator – or brake – on adoption.“ Clarity and trust will be a big part of the story too,” she says.“ When a regulator says the same consumer protection applies whether you bought something from a person or an agent, it gives people the confidence to give agentic shopping a go. fintechmagazine. com 81