RCBC
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“ When banking services are able to present how they are relevant to these families , it becomes easy to onboard the unbanked and the underserved into the formal financial system ”
LITO VILLANUEVA EXECUTIVE VICE PRESIDENT AND CHIEF INNOVATION & INCLUSION OFFICER , RCBC
‘ Physical banking , as we know it , mattered very little in the face of a disruption as huge as the COVID-19 pandemic ’, Lito says . But this situation further marginalised the underbanked and underserved .
‘ Though digital transformation was therefore inevitable , it did not simply mean moving our services to a digital platform . It also required fostering and strengthening strategic collaboration so we could continue to reach and serve our customers ’.
Right at the start of the pandemic , RCBC led the first massive private initiative in order to disburse government aid to Filipinos nationwide . As of June 2021 , the Bank has distributed in excess of US $ 319.9m ( PHP16.13bn ) in governmental financial aid to more than 4.5 million low-income families . That ’ s 22.83 million individuals in 73 out of 81 Philippine provinces .
146 September 2021