NARANJA X
Naranja X CISO Santiago Fernández tells us about the fintech transformation of one of Argentina ’ s best-known financial services companies
Santi Fernández , CISO
Although fintech is a relatively new industry , it is also a sector that is transforming established companies globally . Naranja X is one of the latest ‘ fintech transformations ’ to emerge from South America ’ s financial sector .
From humble beginnings as a sports shop store card launched in 1985 , Naranja X has now become one of the most dynamic fintechs in Argentina . Headquartered in Buenos Aires and Córdoba , the distinctive orange card , which gained its name Naranja X because it translates as ‘ orange ’ in Spanish , is already a household name .
The company re-modelled itself and relaunched as a fintech in 2019 , just prior to the start of the pandemic . Since then , Naranja X has moved from strength to strength and provides its customers with a range of services and products that assist them with daily financial management .
Santiago Fernández , Chief Information Security Officer at Naranja X , explains , “ It ’ s a 35-year-old company that has developed into a fintech company in order to support customers in their daily money management .”
So far , Naranja X has established two corporate buildings in the cities of Córdoba and Buenos Aires , and there are 180 branches throughout the country that operate with a workforce of more than 3,000 employees .
As an established and trusted brand , Naranja X boasts a user base of more than five million