AMERISURE
“ I TRULY BELIEVE THAT IN THIS DAY AND AGE THE MORE THAT YOU CAN UTILISE TECHNOLOGICAL SOLUTIONS THAT SPAN ACROSS MULTIPLE AREAS OF THE ORGANISATION , THE BETTER ”
LAURA PIERMAN VP OF CLAIM OPERATIONS , AMERISURE a small group of agency customers with whom we have very strong relationships . We can then respond to what they need and get feedback to aid our decisionmaking and ensure we ' re providing the right solutions .”
Finding the perfect solution , of course , is difficult without the help of a partner ecosystem , and Amerisure employs a highly methodical approach to ensure it maximises interaction . “ We learned early on not to search for a technology and then look for a problem it could solve . By identifying our core opportunities first , we can instead work with the startup ecosystem to find companies that have the perfect solution ,” says Clary . Amerisure ’ s own innovation department , launched in 2018 , adds further definition to the company ’ s resource planning .
Perhaps one the company ’ s most notable tech innovations has been the utilisation of texting in its claims process . Pierman explains further , “ When it comes to telephone calls , we found it was difficult to contact workers in order to get more information about their claims . What we found was that a lot of people were not picking up the phone because they didn ' t recognise the Amerisure number - many of us don ' t answer our phone when we don ' t recognise a number ; you just let it go to voicemail . Texting has allowed our adjusters to have those conversations , even when the claimant is working , and exchange information much faster and more seamlessly .” This is a perfect example of Amerisure getting to know its policyholders and innovating accordingly : texting has become a way of life for many , particularly among younger generations , and the added comfort provided by the company instantly led to an improved relationship .