FINSERV
X | Fintech - Payment Innovation
of the innovators because it is designed to make the lives of its users better , easier and faster .
Transforming products can also be realised by using the latest technology and integrating the newest trends . However , Lamers warns that just because providers choose to use the latest technology does not guarantee them success . What does promote success is having an excellent product that is also very user friendly .
“ With just a quick tutorial , a person that is not tech-savvy should be able to use the product with the greatest of ease . Being easy to use will make you stand out of the crowd ,” he advises .
Will Marwick , CEO of the global fintech company IFX Payments , agrees . He says customers have become increasingly demanding and expect personalised and swift services . Fintechs must keep up to stay relevant .
44 September 2021