FinTech Magazine - September 2021 | Page 79

DLL

“ In the retail world , we say that in the end , the consumer decides , not your boss . It ' s not the strategies that you put on paper . It ’ s the consumer that will decide how to access your brand ”

DANIELA WEITMANN HEAD OF DIGITAL TRANSFORMATION , DLL
“ The organisation has heavily invested in our CRM capabilities with Salesforce as a core of that platform , and it ’ s not just investing in the technology ; it ’ s investing in the people and the process to understand the customer journey and the experiences that we want to create . The organisation has brought forth the right resources in terms of the right people and external parties , as well as the technologies to really dive in and recreate the ways of working .”
Building a Stronger Future Through Diversity , Equity and Inclusion At DLL , everyone gets a seat at the table . “ The most important part about our company culture is driving diversity throughout the organisation and giving each member a voice in the outcome . We are a consensus-oriented type organisation , and that ' s because our lineage over the last hundred years was really built on community . This created cooperative fields throughout everything that we do ” stated Rafe .
“ What we ' re looking at right now is how we can bring in voices from different backgrounds , overall enhancing our diversity . We have an intense focus on diversity , equity and inclusion in our organisation because if we get that right , we can collectively make our future brighter and more rewarding . It ’ s a process . We ' re certainly nowhere close to where we would like to be , but I believe that we ' re taking the right steps to being a more diverse and inclusive organisation .