FinTech Magazine - September 2021 | Page 96

HOME CREDIT VIETNAM
ANASTASIA FOKINA TITLE : CHIEF OPERATIONS AND DIGITAL TRANSFORMATION OFFICER
INDUSTRY : FINANCIAL SERVICES LOCATION : VIETNAM
Senior – level executive with extensive experience in Finance , Operations and HR in diverse industries including banking , investment holdings , non-for-profit organizations , logistics , manufacture , and financial services . CIMA / CPA qualified with deep expertise in managing Strategic Planning , FP & A , Transfer Pricing , Treasury , Accounting , Business Intelligence , PMO Offices , ERP System Implementations , Back-office Operations , and Call-Centre Management .
Proven ability to improve operations , impact business growth and maximize profit through achievements in finance management , cost reduction , internal controls , productivity / efficiency improvement , business processes redesign , motivation schemes redesign and quality improvement . Managed € 1bn assets company , bringing stable 50 %+ Return on Equity results . Managed team up to 400 +, successfully implemented cultural , customer focused transformations within call-center , and brought incredible deliveries , setting up a new benchmark for the call-centre industry in Kazakhstan .

EXECUTIVE BIO

plan conversion . Also , customers can upgrade the Virtual card anytime to a plastic card with more benefits available .
This is one of the very first options like this in the market — and incredibly convenient during the time of COVID . ‘ You have a credit card integrated into your smartphone ’, Anastasia says . ‘ How cool is that ?’
Mobile Technology Asked about her opinion on the rising trend of Buy Now Pay Later ( BNPL ), Anastasia tells