EVERI HOLDINGS
is creating a digital neighbourhood for gamers
they bought other businesses ; for example , compliance companies and a kiosk company , so that they could add ticket redemption and bill payment to the ATM . By 2015 , the GCA name no longer defined the business accurately , so Everi was born . What we do , we do very well , which is why we ' re the leader !”
Co-petition raises the sea level The gaming industry is very tightly regulated , which has encouraged specialist companies . “ It ' s very difficult for one player to do everything , but we are probably further along the consolidation path than anyone else in the industry . However , we ' re not the only vendor that a casino needs to operate , so collaboration is essential to our success . Co-creation with other vendors is essential . Take slot system providers who have established purpose-built systems with long-term contracts – they ' re a critical element in an interdependent ecosystem , so we collaborate with the leading players . We have a common interest in creating integrated experiences for the casino operators and their patrons .”
Everi ' s challenge is to deliver a seamless experience , and collaboration is critical to achieving that , as Newsom emphasises . “ We have proprietary core technology that we must protect , but I will work directly with a competitor to solve a friction point for the benefit of the casino . Working together raises the sea level , and the rising ocean lifts all boats . If we can create a fully-integrated digital experience , we will all do better .”
Digitalisation industry-wide Gaming is a naturally conservative branch of financial services , and this is reflected in the speed of digitalisation , Newsom has found . “ I ' d say very few land-based operators truly
126 September 2022