EVERI HOLDINGS
payment tools , loyalty and so on . So we took the Hewlett Packard route and said , ' What if ?' – what if all of these things worked together seamlessly and more efficiently than anything you ' ve ever tried before ? What if , rather than just being really good at payments , we integrated it with jackpot pay-outs to generate and fund a wallet , while at the same time having all the data needed to deduct the right tax ? What if you don ' t have a loyalty account and I create a loyalty account for you ? When you win a jackpot and share your information , why not leverage that touch point digitally across multiple relationship dimensions ? In the same way , if I have an enrolment kiosk , why can ' t that also be an enrolment touch point for other products and services like wallet ?
“ The digital neighbourhood means that , instead of a collection of separate products and services , I have a digitally connected array of services that , at any given point of interaction , I can maximise the value – both to the consumer and to the operator .”
That brings the cashless element neatly into the story . Though cash is such a major element ( just look at the US $ 37bn Everi handled in 2021 ), in the digital neighbourhood , you can have an aligned approach that includes cashless transactions – not just mobile digital .
“ You already have gaming vouchers that potentially represent hundreds of billions of dollars in transactional activity that doesn ' t involve physical cash . You only need cash to bridge the outside world to the gaming world . What if I could give you , as a consumer , the ability to buy a gaming ticket with your debit card ? What if I did the reverse when you redeem your gaming ticket ? Rather than forcing you to get cash , we could just send it back to your bank . We ' re the only company in the United States
that is allowed to do this today without having you sign up for an account . Cash and the digital payment world are not separate circles – they are interconnected ”.
The growth story for Everi ' s future doesn ' t just lie in penetrating more of the US gaming payments market : Newsom can see a move into adjacent or complementary sectors like hospitality – as well as taking the business model it has proven and tested in the USA into other markets , globally .
132 September 2022