FOREWORD NET ZERO STILL HIGH UP ON THE PRIORITIES LIST
No , net zero is not the new valuation of some fintechs . Despite the economic woes , sustainability is still high on the agenda ; businesses large and small are keener than ever to prove their green credentials .
“ We must be keenly aware of our own emissions as well as those of our customers , partners and suppliers ”
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While fintechs may be lighter touches than incumbent financial institutions , and all of the physical infrastructure that comes with them , they can still play an important part . But to do it , we must all be keenly aware of our own emissions as well as those of our customers , partners and suppliers .
Amid the clamour to appear sustainable , there is a danger for fintechs to overcompensate . Greenwashing , where companies exaggerate their eco-friendliness , has the potential to decimate brand reputations and undermine consumer confidence . It ’ s a practice that has already taken root in many industries , from cosmetics to automotive .
In this month ’ s issue , we take a look at the source of emissions and how fintech collectively can reduce its impact on the planet . We also have excellent features covering the future of blockchain , the role of community banks , and the growing pains currently being endured by decacorns .