NFT
“ WHILE THE POTENTIAL FOR NFTS TO HAVE A FUTURE CANNOT BE DISMISSED , IT IS EVIDENT THAT THEIR CURRENT LEVEL OF INTEREST AND ENGAGEMENT IS RELATIVELY LOW ”
DOMENICO NOVELLA GLOBAL COMMERCIAL DIRECTOR , ENTOURAGE SPORT & ENTERTAINMENT
such as social media or gaming , which tend to feature younger and less diverse audiences . For example , some top-tier football clubs in Europe are still using paper tickets instead of digital admission cards – so what hope is there of encouraging football fans to embrace NFTs and digital assets ?
Domenico Novella , Global Commercial Director at Entourage Sport & Entertainment , accepts that they are relatively immature as a proposition : “ NFTs come with compelling narratives that can not only bring commercial value but create communities or offer long-term perks ,” he tells FinTech
Magazine . “ They have the potential to retain value and sustain interest among collectors . But while the potential for NFTs to have a future cannot be dismissed , it is evident that their current level of interest and engagement is relatively low .”
Is professional sport behind the curve on NFTs ? The Premier League – the world ’ s most streamed and most commercially successful football league – is watched by an international audience of over 3bn people . Clearly , this broad-church of demographics makes it more challenging to encourage adoption of NFTs among football fans , but the lucrative nature of the market still makes it an attractive proposition .
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