FinTech Magazine September 2024 | Page 118

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authentication that is much harder to replicate or steal compared to traditional methods .
“ Combining these biometric authentication features like facial recognition or continuous heart rate monitoring with traditional authentication mechanisms enhances the overall security manifold .”
However , Eoghan feels financial services firms can do more to improve consumer trust in the safely benefits of biometric authentication tools .

EOGHAN SHEEHY

These include :
1 . Educating customers : Providing clear information about how biometric data is collected , stored and protected can help alleviate privacy concerns .
2 . Transparency : Being transparent about the security measures in place to protect biometric data can build confidence .
3 . Compliance with standards : Adhering to industry standards and regulations for biometric data security ensures a high level of protection .
4 . Offering opt-in programmes : Allowing customers to choose whether or not to use biometric authentication can ease concerns and demonstrate respect for user preferences .

“ USING UNIQUE B TRAITS , BIOMETR A SECURE METH AUTHENTICATIO