M artha Sazon is revolutionising the modern banking world in the Philippines . As President and CEO of Mynt , the company behind GCash , Martha specialises in business transformation , turn-around , innovation strategy and customer insight . Her digital knowledge and prowess in innovation has helped GCash become one of the leading mobile wallet and financial services providers in the Philippines .
Now a household name , GCash holds more than 81 million active users and 2.5 million sellers and merchants across the country . It continues to expand its services and user base , offering mobile payments , remittances , savings accounts and investments .
Under Martha ’ s leadership , GCash is providing access to financial services for millions of Filipinos , including those without traditional bank accounts .
“ Financial freedom goes beyond being just able to cover living expenses from month to month . You have to be able to save and invest so that you are not living worrying about the future ,” Sazon says in an interview with Vogue .
“ Through financial services , there is a way to grow and protect your wealth . We hope to show Filipinos that this is all possible with GCash .”
“ As long as ther who have unm aren ’ t able to a services , we wi innovations to
DEMOCRATISING FINANCIAL SERVICES Martha holds more than 20 years of experience across a broad range of industries , including telecommunications and pharmaceuticals . She holds a Bachelor ’ s degree from the University of the Philippines , where she graduated cum laude .
Prior to joining GCash , Martha spent nearly 12 years working in telecommunications at Global Telecom , rising to become the company ’ s SVP . She was successful in overseeing strategies across sales , marketing , customer experience and business intelligence and transformation . Her work here also saw her pioneer many breakthroughs for a range of products at the company .
Martha ’ s leadership was able to double revenues and transform the organisation ’ s broadband offerings , working within her team to improve portfolio innovation and complete a P & L overhaul .
24 September 2024