FinTech Magazine September 2024 | Page 27

LIFETIME OF ACHIEVEMENT IN FINTECH who have unmet needs or aren ’ t able to access financial services , we will always have innovations to work on .”
In addition to helping boost the percentage of banked people within the Philippines , Martha ’ s pioneering efforts with GCash has also helped Filipina women become more financially empowered . With the app ’ s loans service , women – who make up more than half of GCash users – are able to explore greater business opportunities and be financially independent .
“ This is critical in a country that has long been financially excluded ,” Martha continues . “ Having access to financial services means Filipinos have access to opportunities to improve their lives and those of their families .
“ Filipinos deserve to have that and so much more .”

GCASH : THE NUMBERS

81m

active users ( 2023 )

2.5m

sellers and merchants ( 2023 )

55 %

of GCash users are women
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